Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband, and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth.
IAB Introduces Five New ‘Rising Stars’ Video Ad Units
Akamai Ramps Up Targeted Ads With Dynamic Video Ad Insertion
Videohub Launches New ‘Effective Quality’ Score for Video Ad Placements
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